The Other Side: Groove
When faced with the statistic that every 26 seconds in America a student drops out of school, High School for the Recording Arts students in St. Paul, MN reacted with shock and disbelief—then they took action. Investigating this statistic through in-depth research, students became passionate about building a campaign to combat student dropout rates. Their work—called BMOR26— was thought-led by HRSA students and sponsored by State Farm. It included: engaging social media; working on a logo; garnering pledges from students; an entire album around dropout prevention; and videos to explain the power and importance of school.