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Reshaping Rochester: Spreading the Word Brochure

School: Genesee Community Charter School

City/State: Rochester, NY

Grade(s): 6

Format(s): Brochure

Subject(s): Science and Technology, Social Studies

Project Overview

This brochure was created by 6th-grade students from the Genesee Community Charter School, in Rochester, New York, who prepared the report entitled Reshaping Rochester.

This brochure was used as part of a promotional campaign highlighting the work of students on the Grasso-Zimmer Plan, an effort to re-water the dry Erie Canal waterway that runs through the center of downtown Rochester.

The brochure was produced and printed in-house, on the school’s professional-quality copying machine. The original was an 8 ½ by 11 inches, 4-page, tri-fold brochure, printed on glossy high-quality paper.

How This Project Can Be Useful

  • Highlights an extension of a product associated with a multi-year Learning expedition that featured high level academic skills and citizenship
  • Shows a means for publicizing student word – both letting the public know about students’ work, and also generating an authentic audience for the students
  • Excellent model of a quality brochure
  • Exemplifies the use of high quality layout, design and printing, which lends a professional feel to the information contained in the brochure

Relevant Resources

Common Core State Standards

Standard Long Term Learning Target
  • I can write informative/explanatory texts that convey ideas and concepts using relevant information that is carefully selected and organized.
  • I can produce clear and coherent writing that is appropriate to task, purpose, and audience.
  • I can use correct grammar and usage when writing or speaking.
  • I can use correct capitalization, punctuation, and spelling to send a clear message to my reader.
  • I can maintain consistency in style and tone when writing and speaking.
  • I can use resources to build my vocabulary.
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